Customers are Ignoring You (Photo credit: ronploof)
There are three concepts businesses should use. Apply these concepts correctly than businesses, employees and customers will all benefit. In modern business it’s the role of management to cut costs and leverage on borrowings. Which can explain why most established businesses fail. Some of our iconic brands are on the edge of collapse. Companies like Nokia and Sony are starting to collapse, while Kodak and United Continental are trying to trade their way out. So what are these three management concepts?
1) Mittelstand. This German concept is fascinating. Successful Mittelstand companies adopt modern management practices but use caution and long-term oriented approach to business. They emphasis on long-term profitability, while most public companies try to meet quarterly and annual shareholder expectations. Another advantage is that managers work with the employees because they love the business and treat them like family. In bad times, management and employees take pay-cuts and in good times they share the profits with everyone. Not many senior managers of public companies would do that.
A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)
2) Customer Service. Most businesses believe they have good customer service. However, I feel most have missed the mark. Customer service is about providing the customer with a product or service that will add value or benefit to them. It’s the way they experience your brand that builds your business. If you focus on your customer then you build brand trust. A business is like another person, it needs to build a relationship with the customer and communities. Nordstrom is a good example.
3) Innovation. This is vital for business growth. It’s about risk and experimentation to build a good product or service that the customers values. For each time we fail, we learn a new way to reach our goals. Businesses that fail to make improvements will fall behind.
Concept image of the Garden of Ideas (Photo credit: Wikipedia)
Putting it together may seem hard but it’s possible. By using Mittelstand concept, focus your business using caution and long-term goals while creating a family like atmosphere. Share good and bad times with your employees and they’ll help grow your business. Focus on the customer and the service you offer to them. People are creatures of habit and do things that they had a good experience with. Always innovate your business by improving on services or the products for the customer. Can you think of a product or service that you can improve on? Or does one of your employees have an idea on how to improve the product or service? Or is it a new product or service that will help your business?
A Brand Enhancer in Communications. I fit naturally with technology, curious about science and avid consumer of news to gain insights. You can follow me on Google+ , LinkedIn , Twitter .
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