Guidelines on how to improve business’ brand awareness, improve content and to help drive consumers through the sales conversion process. While maintaining a crisis management system for social media.
The 3 Phases
Phase 1
- Choosing your Social Media Sites
As each business is different, so to is choosing the right social media site for your business. Some businesses that sell consumer products fit nicely with Facebook and Twitter. Some businesses that sell services would be suited to LinkedIn and Twitter. You need to decide what social media platform suits your business.
- The Social Media Facelift
Designing or redesigning social media sites is the most important part of your business. Carefully prepare a plan for your unique design. Look at it from the customer’s point of view – what makes you different? Are products easy to find? How many clicks to get to the product? Does it take more than a minute to buy the product online? Where can I go to get more information about products or services? Will customers be happy to receive offers? Answer these questions and you take a step in the right direction in being able to generate sales from these sites.
- Determining Your Goals or Objectives
Businesses need to decide what goals or objectives they want to achieve on social media sites. Here are some suggestions.
- Increase followers, likes by 20%-30% in the next 6 months
- Generate sales from social media site by XX% or $XX
- Increase brand presence on web
- Increase traffic to site
- Increase in store sales
Phase 2
- Systems for customer service, crisis management and monitoring sites
Design a Customer service system that involves Top 10 FAQ, Top 5-10 ways to manage a PR crises. A good starting point is to design a Decision Tree to see whether someone answers, who answers and when for the business to answer fan questions on social media sites.
Monitoring of sites includes training staff to check comments left by customers and to remove ones that breach the house rules. The advantage of this is that it aids in covering staff holidays and PR crises.
Another option is to hire a company that specialises in monitoring comments on social media. The advantage of this is that they can run 24 hrs a day. But it will cost.
- Listening
This is where most businesses fail when using social media. Listen to people’s issues, opinions and needs. Understanding this type of information will help decide how you can contribute to conversations and contributions. Respond quickly to your customers, followers and likes.
- Attracting customers and retaining them
You can attract customers and keep them through things like introductory offer discounts, building loyalty programs, contests, sweepstakes, business openness, giveaways, samples, etc.
There are several things that businesses need to do when applying this. Listen to your customers, make sure that your product or service is of value and benefits the customer, build a relationship with them and focus on the customer.
- Content Timeline
Develop a content timeline for your social media sites. This will help you to co-ordinate the content delivery to social media sites for a time like for the next 6-12 months.
It’s advisable to keep your content to about 10-15% self-promotion. Good consistent content is key. Your content is what differentiates your business and helps build it through the community.
- Site Delivery maximization
Determine which social sites to deliver content to maximize Phase 3. You need to deliver a mini plan for each social media site that the content is going to appear in.
Include mobile devices in your planning. It is important that some website features don’t work on mobile devices.
- Business Development
The business should have incorporated a mailing list of customers from your “Followers” and “Likes” who would like to receive offers. Use this to develop your business and product or service. It’s all about the customer needs.
Phase 3
From the setting of your goals and objectives, the business is able to decide success and/or measure them. Examples:
- Increased Followers, Likes by 20-30% in the next 6 months
- Generate sales from social media sites by XX% or $XX
- Increase traffic to site
- Increase the business presence on the web
- Increase in store sales
Measure this by the use of social analytic tools (there are several free software that can do these functions) and there’s software available to post content to all the social media platforms that you have.
Thanks to the following people who helped inspire this:
Ron Jones, Anna Lingeris and Matt Wilson
Changes:
Aqua Black Cat 
I like the valuable information you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite certain I’ll learn many new stuff right here! Best of luck for the next!
I’m glad you got so much valuable information from my articles as it is what I was aiming for. I’m glad your interested in learning new stuff and hope your able to impress people with the info. Cheers 🙂
Recently I really think myself to be very lucky, a few days ago saw your article today and have benefited from it. Really appreciate your effort.
Thanks for sharing.
Hey There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. Ill certainly return.
Thanks, it took me a while to write it out and glad you got some ideas from it.
Today I am pleased to say to you that after seeing this news, all my the trouble is resolved. One of my friends told me the good news, it is found on this site, you can go and have a look, can get what you want.
That’s what his site is here for and thanks for sharing. Pass the word around. Cheers.
I just want to mention I am just a newbie to blogging and definitely liked you’re web blog. Probably I’m want to bookmark your blog . You amazingly come up with wonderful articles and reviews. Many thanks for sharing your web-site.
I hope I’ve given you some ideas to help you with your blogging. Thanks for your comments and remember to share this site. Vieni ancora e applausi.
I just want to mention I am just very new to blogging and definitely liked your website. Almost certainly I’m want to bookmark your site . You surely come with fabulous writings. Kudos for revealing your website.
Hi Jules, Thanks for your comment. I’m extremely happy that you find my writing and site interesting. I’m glad your beginning to blog, just remember to share good and helpful information – that’s the key. I hope you picked up some ideas and don’t forget to spread the word.
I am looking to get a competent writer, lengthy time within this area. Great write-up!
Thanks for your comment. I followed your link to Squidoo and then to your Diablo 3 site. Looks pretty cool and your very passionate about the game. I hope this article gives you some ideas. You can get competent writers at Elance or Freelancer.
Hi…
Fantastic post, I conceive web site owners really should learn a lot from this weblog.
Thanks for liking the site.
I am impressed with this web site , I am a fan .
Glad you like it.
I simply want to mention I truly liked this page. Almost certainly I’ll bookmarking your site . You actually come with tremendous posts. Thanks a lot for revealing your website page.
Thanks for the comments, I’m also glad that you found the posts to be tremendously helpful. Enjoy!
Quite superior day, this is really a superb internet site. I adore studying many of the posts and threads contained at this location. Sustain the awesome work and job well done. I hope to learn a lot more exciting content pieces from you.
Glad you liked the content Steve. I’m also glad that your learning a lot and thanks for the comment.
I simply want to mention that I am new to blogs and certainly liked your website. You definitely come with superb well written articles. Bless you for revealing your web site.
Cheers Gisela for your comment. I’m glad you found the articles well written and please share this site.
Hello there! This article couldn’t be written much better! Looking at this article reminds me of my previous roommate! He always kept talking about this. I am going to forward this post to him. Fairly certain he’s going to have a very good read. I appreciate you for sharing!
Thanks for the compliment. Your roommate and I think alike and I hope he enjoys reading it.
I’m glad that i found aquablackcat.com
Happy to have helped.
I just want to mention I like your website . You certainly come with very good writings. Bless you for revealing your blog.
Enjoyed your comment. Just remember to spread the word. Cheers!
I simply want to mention I’m all new to blogging and site-building and certainly liked this page. You absolutely have impressive stories. Thank you for sharing your web-site.
Enjoyed your comment! Glad you liked the page and hope you enjoy blogging. I hope I’ve given you some ideas.
Wow! Thank you! I continuously wanted to write on my website something like that. Can I include a portion of your post to my website?
Go ahead, this is what it is here for.
Have you considered adding some videos to the article? I think it might enhance everyones understanding.
Video’s are a good idea. However, I did it this way so that you could print it out. I will probably use videos in later articles.
Tumblr article
I saw a writer talking about this on Tumblr and it linked to this.
That’s interesting.
Can you add a Blackberry template? This web page is tricky to read otherwise for all those of us browsing with cell phones. Otherwise, in the event you can place a RSS link up, that would be great also.
I know there is some issues with cell phones and tablets. I will be changing the WordPress theme over to a more responsive layout. I’m hoping this will fix the issues you stated.
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site? My blog is in the exact same area of interest as yours and my visitors would truly benefit from some of the information you provide here. Please let me know if this ok with you. Thanks!
Go ahead and use what you want. This is what it is here for. Thanks for crediting me.
I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% positive. Any tips or advice would be greatly appreciated. Thanks
Han, it is very easy to set up. You only need to pay for name as you can get the themes for free. Internet smart is only gained when you ask and practice using the tools. Good luck on your weblog.
Wow! This can be one particular of the most useful blogs We have ever arrive across on this subject. Actually Great. I’m also an expert in this topic so I can understand your hard work.
Thanks for the comment. I will need to adjust this strategy as I refine the process.
I’ve read a few just right stuff here. Definitely price bookmarking for revisiting. I surprise how a lot attempt you put to create any such magnificent informative web site.
This information is magnificent. I understand and respect your clear-cut points. I am impressed with your writing style and how well you express your thoughts.
Hey there would you mind letting me know which webhost you’re using? I’ve loaded your blog in
3 different web browsers and I must say this blog loads a lot quicker then
most. Can you suggest a good hosting provider at
a reasonable price? Kudos, I appreciate it!
I am using WordPress to host the site.
As soon as I found this internet site I went on reddit to share some of the love with them.
Wonderful blog! I found it while searching on Yahoo. Thanks
Thanks a ton for locating the time to line all of this out for all of us. This blog post was in fact rather valuable in my opinion.
Nice site, nice and easy on the eyes and great content too.
This is a clear posting. I was wondering if I could use this write-up by my website. I will link it back to your website though. If this is a problem, let me know and I will do it in a non-discriminatory way.
Becky, you can use it how you like as long as you give credit.
This may be an incredibly wonderful powerful resource that you are supplying and also you simply offer it away cost-free!! I comparable to discovering web sites which view the unique worth of offering you a superb learning resource for zero expense. We really dearly loved examining this article. Be thankful!
Thanks Maria. I offer this site as a way of offering information for free so that people can improve their skills. If it helps them solve a problem, then even better.
Hello! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My website looks weird when viewing from my iphone4. I’m trying to find a template or
plugin that might be able to resolve this issue.
If you have any suggestions, please share. Appreciate it!
Don’t worry about it Jayden. As to your question, about a site that is mobile friendly, I use a free WordPress theme. I am currently using the Responsive theme here on WordPress, due to the fact that it has a responsive width feature. This basically means that it will automatically adjust to whatever device the reader has which can range from laptops, tablets or phones. It is the one feature that you need to have on your theme due to the fact that a majority of people are accessing sites through mobile devices. Hope that helps. Cheers!
We are a group of volunteers and opening a new scheme in our community.
Your website provided us with valuable info to work
on. You’ve done a formidable job and our entire community will be grateful to you.
Thank you for your comment Norma. I am glad you are able to use some of the ideas from this site to build your community.